US: Party Animals launches first US Army licensed action figures for pre-schoolers

Aimed at the family market, Lil' Troops have been stripped of their weapons in place of friendlier accessories.
Author:
Publish date:
Social count:
0
liltroops.png

US collectibles firm Party Animal Inc has launched the world’s first line of action figures officially licensed by the US Army.

Aimed at the pre-school market, the collection of Lil’ Troops consists of five different figures to collect alongside a range of accessories.

However, conscious of the family market the firm is targeting, Party Animal has stripped the soldiers of their weapons, with the most dangerous accessory amounting to a pair of binoculars.

“The deal has been in the works for about 18 months,” McKenna Lovelace Vietmeier, marketing co-ordinator for Party Animal told Military Times.

“We do have demographic that is younger and we are sensitive about getting in to a field or introduce something with weapons and violence. That’s not really our market. We really want to make it family friendly.”

The set features a Desert Trooper with a canteen, an Infantryman holding a flag, Rescue Pilot with first aid bag, Recon Scout clutching binoculars and Urban Trooper with a handheld radio.

A portion of each Lil’ Troops sale will be donated to US Army Morale, Welfare and Recreation programmes.

Image placeholder title

Related

5_action-figures-batman.jpg

SECTOR GUIDE: Action Figures

A steady stream of super hero franchises means the action figures category has been given a significant boost of late. Lewis Tyler speaks to some experts and sees what?s on offer in terms of the hottest new products...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.