US OPINION: The return of Bratz

Our US correspondent assesses how Bratz is progressing since its return to the toy market.
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Beginning with their launch in June 2001, Bratz dolls stormed into a market dominated by Barbie. By 2003, Barbie’s market share had dropped to 60 per cent from 75 per cent in 2000, totally because of inroads made by Bratz.

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