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US Opinion: The pre-school race question - ToyNews

US Opinion: The pre-school race question

Should manufacturers be more mindful of shifting racial demographics in the pre-school sector?
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It is a truism that pre-school toys will grow or decline in line with the birth rate. If this is the case, then pre-school toys should have done well in the past decade and look forward to an equally positive couple of decades to come, at least compared to Europe.

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US: The pre-school race question

It is a truism that pre-school toys will grow or decline in line with the birth rate. If this is the case, then pre-school toys should have done well in the past decade and look forward to an equally positive couple of decades to come, at least compared to Europe.

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In our second focus on the pre-school sector in 2011, manufacturers are now looking ahead to big new launches and extensions of existing ranges for next year. ToyNews highlights what?s on offer?

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Pre-school market update

The £260m pre-school sector is the industry?s most fiercely-contested battleground, dominated by licences and TV properties and notoriously difficult to second guess. Certain perennials sell strongly but there?s development of characters and play patterns, which make for a vibrant market segment. NPD offers some analysis on its current condition?

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