US: New look for Toy Fair 09

TIA aiming to make show easier to navigate for international visitors.
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The Toy Industry Association has added five new categories to next year's Toy Fair line-up, while a number of existing category names have also been revised.

The changes have been made to make the show easier to negotiate and itinerary planning simpler, particularly for international visitors.

New categories for 2009 are Action Figures; Educational Toys and Games; Science and Discovery Kits; Infant and Pre-school Toys and Accessories; Outdoor Toys, Play Equipment, Ride-Ons and Sporting Goods; and Youth Electronics, Tech Toys, Interactive Gaming and Robotics.

In total, five existing categories will see their names modified and become more explanatory, for instance Game Zone will change to Board Games, Online Games and Puzzling, while Reading, Writing and Rhythm will become Children's Books and Music.

Carter Keithley, president of TIA, commented: "Toy Fair is the largest toy trade show in the Western Hemisphere and we are constantly looking to improve the show experience. By listening to both our members and our visitors, we have come up with some new additions that will help everyone have a more productive and profitable show."

The 106th show will open its doors on February 15th 2009 and run until the 18th at the Jacob K Javits Center and showrooms in New York City. For more details, click here.

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