US: Nerf Dog retrieving toys firing into stores this summer

Popular blaster brand enters the pet market via Gramercy Products.
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Hasbro is bringing its popular blaster brand Nerf into the pet market with Nerf Dog.

It's announced a strategic licensing programme with Gramercy Products to launch a full range of Nerf-inspired canine retrieving toys in the US.

They will launch in Walmart stores this summer, followed by pet specialty stores in autumn.

The Nerf Dog retrieving toys - including a long distance ball thrower that can propel a toy up to 250 feet - feature extra tough Nylon construction and stitching. The toys will be priced from $5 to $15.

“Nerf Dog is a great example of Hasbro’s strategic approach to marrying the sports action category with key brands like Nerf,” said Simon Waters, Senior Vice President, Global Brand Licensing & Publishing at Hasbro.

Elsewhere, Hasbro, has signed publishing agreements with becker&mayer and IDW Publishing, and reached an agreement in principal with Little Brown Books for Young Children, to publish gift books based on the Transformers and My Little Pony brands.

Read more on Licensing.biz

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