US: Moshi Monsters secured by Schylling Toy

Firm signs a deal to supply Vivid's Moshi lines to North America in 2013.
Publish date:
5_schylling Moshi.jpg

Mind Candy has named Schylling Toy as a distributor for Vivid's Moshi Monsters lines in the US and Canada.

Schylling will handle distribution to specialty toy and gift channels across North America, while Vivid will cover mass and mid-tier chains.

Ahead of the deal commencing in 2013, Schylling will be showing off its new toys at the Chicago Toy and Game Fair between November 14th and 18th.

“Moshi Monsters is an exciting property with a huge fan base of 70 million registered users worldwide, who love the characters and can’t wait to have more ways to enjoy them,” said Schylling CEO David Schylling.

“We’re very excited to help facilitate Moshi’s growth, while delighting kids across the US and Canada with our new range of Moshi Monsters toys.”

Darran Garnham, chief business development officer and chief licensing Officer, Mind Candy, said: “We are thrilled to welcome Schylling to the Mind Candy family. As leading players in this space, we’re confident that Moshi is in good hands.”

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019