Mind Candy has named Schylling Toy as a distributor for Vivid's Moshi Monsters lines in the US and Canada.
Schylling will handle distribution to specialty toy and gift channels across North America, while Vivid will cover mass and mid-tier chains.
Ahead of the deal commencing in 2013, Schylling will be showing off its new toys at the Chicago Toy and Game Fair between November 14th and 18th.
“Moshi Monsters is an exciting property with a huge fan base of 70 million registered users worldwide, who love the characters and can’t wait to have more ways to enjoy them,” said Schylling CEO David Schylling.
“We’re very excited to help facilitate Moshi’s growth, while delighting kids across the US and Canada with our new range of Moshi Monsters toys.”
Darran Garnham, chief business development officer and chief licensing Officer, Mind Candy, said: “We are thrilled to welcome Schylling to the Mind Candy family. As leading players in this space, we’re confident that Moshi is in good hands.”
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