US market fears full-year fall

The US toy market will need to outperform significantly in the last two months of the year if it is to avoid a decline in sales for the year.
Publish date:

The industry rang up $12.7 billion in sales this year through October - down 2.4 per cent from a year ago, according to NPD.

That means November and December will need to pull in $9.1 billion in sales to match last year's total of $21.8 billion. The last two months of the year usually account for 33 to 37 percent of total year sales - not the 42 percent required to hit last year's total.

"It definitely looks like the industry might be down again this year," said NPD industry analyst Anita Frazier.

NPD's latest sales numbers do not include November or the Thanksgiving weekend that kicks off the holiday shopping season.



Flat year for US market

Retail sales in the US market increased slightly (up 0.34%) and generated over $22.3 billion in 2006 compared to $22.2 billion generated in 2005, according to new figures released by NPD


Tough times for US market

It seems the US market is having an even tougher time than the UK, with stateside salesĀ  dropping nearly four per cent to just over $21.3 billion in 2005 compared to the prior year, according to NPD.


US fall show on the move

The Toy Industry Association decided Monday night to move the 2007 American International Fall Toy Show - the mass market show - to Dallas, according to US mag Playthings.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019