US market fears full-year fall - ToyNews

US market fears full-year fall

The US toy market will need to outperform significantly in the last two months of the year if it is to avoid a decline in sales for the year.
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The industry rang up $12.7 billion in sales this year through October - down 2.4 per cent from a year ago, according to NPD.

That means November and December will need to pull in $9.1 billion in sales to match last year's total of $21.8 billion. The last two months of the year usually account for 33 to 37 percent of total year sales - not the 42 percent required to hit last year's total.

"It definitely looks like the industry might be down again this year," said NPD industry analyst Anita Frazier.

NPD's latest sales numbers do not include November or the Thanksgiving weekend that kicks off the holiday shopping season.

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