US: Just Play signs master toy for Olivia

LeapFrog also on board in electronic learning.
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Just Play has secured master toy rights to the kids book property Olivia.

The American toy maker will produce five to six inch plush beanies, a medium sized plush assortment and a “Bedtime” plush which plays music. A role-play line will also be launched this autumn. Figures and play-sets will launch in spring 2013.

LeapFrog will make electronic learning software for its LeapPad and Leapster Explorer platforms.

To date more than eight million Olivia books have been sold worldwide since first publication in 2000 and this autumn publisher Simon & Schuster will release a new 'classic' Olivia title.

Licensing.biz has more.

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