PxPixel
US: Jeff Trojan bolsters Playmates Toys - ToyNews

US: Jeff Trojan bolsters Playmates Toys

Former DC Comics exec comes on board as VP, boys brands.
Author:
Publish date:
5_184_9673_Playmates Toys logo.jpg

Playmates Toys has appointed former DC Comics exec Jeff Trojan to the position of vice president for boys brands.

Trojan - who previously worked at the firm as VP of boys toys - will be charged with creating integrated marketing programmes to support the new Teenage Mutant Ninja Turtles line, due to hit retail in autumn 2012.

As well as DC Comics - where he was most recently VP, business development - Trojan has been VP of marketing at Play Along, where he worked with brands including Care Bears, Lord of the Rings, The Cat in the Hat, Teletubbies and Cabbage Patch Kids.

Related

Featured Jobs

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.