US: Gogo's hits top spot in Walmart

Collectable craze is the number one seller in a number of outlets across the US.

Author:: Katie Roberts
Publish date:: Jun 23, 2011
Social count:: 0

The brand has been boosted by a multi million dollar TV advertising programme and samplings by Jonic Distribution North America (JDNA). The results have seen the toys reach the number one toy spot in Walmart and Walgreens.

The sampling activity included a one million piece giveaway with Walgreens earlier in the year. The sampling is set to continue throughout the year with other major marketing initiatives also planned.

Bulldog Licensing, the agency for the brand is also working with US agency, JTMG to build a licensing programme for the brand, with partners including Hybrid, National Entertainment Network, Winning Moves, Mad Dog and Black & White Footwear already on board.

"Gogo’s Crazy Bones has rapidly established itself in the US and kids are desperate to get their hands on the characters and anything related with the brand," said Bulldog MD Rob Corney.

"This adds to an astonishing level of global success for Gogo’s - the property is still phenomenally successful worldwide and we are seeing unprecedented demand for the figures themselves and licensed merchandise."

Boys' craze Gogo's Crazy Bones is heading Stateside following an exclusive distribution deal with US firm IToys.

Gogo's Crazy Bones has taken the toy market in Benelux by storm since its launch a few weeks ago.

The playground craze now proves a hit in Spain and Germany.

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New puzzle from HTI is named number one toy from Toy Fair on the show.

The hit collectable is set for a starring role at the forthcoming Vintage at Goodwood Festival.

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Since the site's launch in December, over 300,000 game scores have been registered.

New series of the playground craze is released in the UK along with a trading card game.

Sales of Gogo?s Explorer beat previous range by 30 per cent

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