US: Farmville toy range on the way

Best Buy has extended its deal with developer, Zynga to offer a plush line based on the game
Publish date:
Social count:

The new limited edition range is based on the online game and is available for pre-order today.

Best Buy will offer eight exclusive FarmVille plush toys in store and online at this Christmas.

Characters include a pig, goat, cow, sheep, chicken, duck, horse and rabbit, and each is dressed in seasonal winter clothing.

The plush will retail at $9.99, and come with ten free Farm Cash and a digital code that can be used in the online game to collect a limited-edition, in-game version of the plush toy. The toys are packaged in a festive, red mystery box. 

The toys also will be available as part of a game card bundle. When children purchase a $25 game card and receive one plush for 99 cents.

"At Best Buy we know how much our customers enjoy FarmVille and we're thrilled to offer them this first-of-its kind product, just in time for the holidays," said Alix Hart, senior director, digital marketing at Best Buy.

"By collaborating with Zynga, FarmVille fans will be able to bring their favourite virtual characters home to enjoy throughout the season."

"A top request we've heard from our players has been for real toys that mirror our great FarmVille animals," said Ryan Linton, senior director, business development at Zynga. "We've listened, and with the help of Best Buy, we've brought these great characters to life."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.