US: Fall Toy Preview proves a success

Buyers and guests from over 30 countries were present at the show.
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Buyers and guests from over 30 countries were present at the show.

Plans were also introduced for enhancements to next year’s show. Marian Bossard, TIA vice president of meetings and events said: “The input we received was exactly what we needed to help shape our plans for 2010.

"We encourage everyone to stay tuned as we announce details of this exciting new initiative to further enhance the Fall Toy Preview experience.”

During the show, Bossard and her team were joined by staff of ECRM (Efficient Collaborative Retail Marketing) to conduct meetings with major retailers and exhibitors to discuss the planned introduction of ECRM technology and event support to further enhance buyer-manufacturer interaction during Fall Toy Preview 2010.

ECRM business solutions facilitates the scheduling and conduct of highly efficient planning sessions scheduled between buyers and sellers to review new items, marketing initiatives and strategic direction.

Open meetings and one-on-one sessions were held during FTP ’09 to solicit input from buyers and toymakers about how best to incorporate the ECRM process into Fall Toy Preview.

The 2010 show will run from October 5th - 8th at the Dallas Market Center.

Meanwhile, the TIA has announced that entries for the US Toy Fair 2010 is open. The show will run from February 14th - 17th, 2010 at Javits Convention Center, New York.

To see who is already exhibiting, please click here.

To register, click here and registrations made before October 30th will be entered for the chance to win four free nights in a hotel in NY during Toy Fair 2010.


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Last year's US Toy Fair saw an 11% surge in international buyers and an 8% increase in exhibitors. The TIA explains why you should be making the trip to the Big Apple next month.

Fall Toy Preview

By-appointment-only event where toy manufacturers privately show their newest product lines to long-lead buyers.