The Toy Industry Association expects nearly 1.000 buyers to attend the exhibition to place their orders for 2010 Christmas toys from today through to Friday October 9th.
The event is designed to give toy buyers from the mass retail sector the chance to meet with toy companies and see their product offering for the fourth quarter sales for the following year.
Joan Wyche, TIA manager of buyer relations commented: "We are expecting buyers and trade guests from more than thirty countries to walk through the showrooms this week."
Registered visitors for the event included Walmart, Target, Toys R Us, Carrefour, Amazon, Costco and Barnes and Nobles among others. Exhibitors this year include Bandai America, Lego, Leapfrog, Mega Brands, Learning Curve and many more.
An opening night party will be held in aid of the Toy Industry Foundation and a range of activities, educational sessions will be offered throughout the show. For more information, visit www.toyassociation.org.
Marian Bossard, TIA VP of meetings and events said: "Now in our third year in Dallas, Fall Toy Preview continues to provide mass and long-lead merchandisers with the opportunity to meet and review product lines from their most important suppliers."
The TIA has also announced its annual inductees into the Toy Industry Hall of Fame for 2010.
The latest candidates are John Lasseter, chief creative officer of Walt Disney Company and Pixar Animation Studios and pricipal creative advisor of Walt Disney Imagineering adn Sam Walton, founder of Walmart Stores (a posthumous award.)
Alan Hassenfeld, chair of the Hall of Fame Committee and 1994 Hall of Fame inductee explained: “As the director of blockbuster movies such as Toy Story and Cars, John Lasseter has brought toys to life on the big screen.”
“Sam Walton helped to get toys into the hands of millions of children by carrying his own passion for toys and kids into the design of Walmart’s toy departments, making them a destination for young consumers.”
Established in 1984, the Hall of Fame comprises an impressive roster of fifty-five (55) individuals who have been previously honored for their significant contributions to the growth and success of the toy industry.
Carter Keithley, TIA president added:“We are pleased to honor Mr. Lasseter and Mr. Walton at next year’s induction ceremony.
“Both of these outstanding gentlemen have changed the way the world looks at toys.”