US: Barbie is the number one Christmas import

13 per cent more Barbies arrive on American shores than last year.
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Fashion doll Barbie is the US' most imported Christmas gift, according to a survey comissioned by Bloomberg Businessweek.

An analysis of the 'States 75 most-popular Christmas gifts found that a total of 2,598 shipments of Barbie products were received in the US throughout August and September, when retailers receive Christmas stock.

Barbie's popularity continues to rise despite competition from other doll brands. Recovering from a slip in 2008, US sales of Barbie went up 4 per cent in 2009 and 14 percent in 2010.



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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.