US: Bananagrams teams with Rhode Island brewery to celebrate 10th anniversary

The new Hefeweizen beer will deliver notes of banana and cloves as well as the iconic Bananagrams style packaging.
Author:
Publish date:
Social count:
0
The new Hefeweizen beer will deliver notes of banana and cloves as well as the iconic Bananagrams style packaging.
0 0banabeer.png

Bananagrams has taken new steps towards fuelling adult party evenings with the launch of a new banana flavoured, themed beer.

In a new partnership with Rhode Island’s Narragansett Brewing Company, Bananagrams is continuing its 10th anniversary celebrations with a fully themed version of the brewery’s popular Hefeweizen beer.

Bananagrams’ Top Banana, Rena Nathanson has stated that together the two companies will jointly promote ‘Hi Neighbour, Have a Hefeweizen’ through sponsored game nights in the Providence state.

Bananagrams is a game steeped in Narragansett history, having been created by Abraham Nathanson and his daughter Rena at his home in the Rhode Island town.

Narragansett Brewing has previously teamed with several Rhode Island companies such as Autocrat Coffee, Del’s Lemonade and Allie’s Donuts.

The new Bananagrams-themed beer delivers notes of banana and clove and represents the first time the brewing company has teamed with a company outside of the food and drink industry.

Related

00cupcakes.png

Board Game Club celebrates first anniversary

The grown-up game night – established in March 2014 – saw Cartamundi provide exclusive limited edition Board Game Club playing cards, while Hasbro provided attendees with a special 80th anniversary edition of Monopoly.

0 bananagrams challenge.jpg

2017 Bananagrams Challenge names UK finalists

‘The Challenge is one of the highlights of our marketing calendar and is proving to be an incredibly effective way of reaching children and their families, creating new life-long fans of the game,’ says Bananagrams’ Rena Nathanson.