Toy and entertainment company Genius Brands International Inc has partnered with Huggies for a promotional campaign in the US.
As part of the agreement, Baby Genius branded toys, DVDs, CDs and 'sippy' kids' cups will be offered to parents who sign up to the Huggies Enjoy the Ride Rewards program.
Parents receive reward points when they buy Huggies nappies, which can be exchanged for the Baby Genius products.
"We are thrilled to be working on a national rewards program, which brings together the enduring Huggies brand and our flagship Baby Genius brand, to build awareness among the millions of mums seeking quality products for their children," said Genius Brands International CCO Larry Balaban.
"Genius Brands and Kimberly-Clark are like-minded companies that provide wonderful products for children, and their parents and we are proud to be participating in Kimberly-Clark’s highly effective rewards program."
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