Upper Deck unveils new brand

Upper Deck updates its identity as it approaches its 20th anniversary.
Publish date:
Social count:

Upper Deck’s refreshed logo will appear on all sports and entertainment products rom this year, as the firm moves into new categories such as toys and games for the pre-school market.

The firm is also developing the IP, Huntik, which will launch as an animated TV series for children with a full licensing program to follow.

Nico Blauw CEO Upper Deck Europe BV said: "We are very excited about our expansion plans. Besides our very successful trading card games category, we are investing in three new categories being toys, games and puzzles and collectibles.

“Our goal is to become one of the top five entertainment companies in Europe in the next three to five years. We are also investing in IP and children's Animation development, such as Huntik, as we want to determine our own destiny as much as we possibly can."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.