Upper Deck signs Spongebob Squarepants

Firm signs deal with NVCP to produce branded Spongi moulding paste.
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Nickelodeon & Viacom Consumer Products has inked a significant deal with Dutch sports and entertainment company, Upper Deck.

The agreement will see the firm create Spongebob Squarepants-branded Spongi - a new type of paste which can be bounced, stretched and moulded to create any shape and can be preserved by air drying.

To read the full story on our sister site, licensing.biz, please click here.

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