Barnes started his career with the firm as the branch manager UK and then moved to the position of managing director NEO.
The new role includes responsibility for implementing and executing international sales strategies working closely with local branches across Europe.
Rachel Clement has been appointed to fill the UK commercial manager role. Clement joins Upper Deck with a host of experience from roles with Coca Cola, Paramount Pictures, Disney and most recently, Activision Blizzard.
Rachel has previously worked on delivering key brands into the UK and Irish markets ranging from Coca Cola, Star Wars, Indiana Jones, Guitar Hero and Bond, through to children’s brands such as Shrek, Dora the Explorer, Barbie, SpongeBob Squarepants and Kung Fu Panda.
Clement said: “I’m really excited to be joining Upper Deck at such an exciting time. We have a fantastic portfolio of brands and products lined up for 2009 and beyond; with evergreen brands such as Yu-Gi-Oh! and World of Warcraft, through to new and exciting brands like Dinosaur King and Huntik, there really is something for everyone. It is a hugely exciting time to be a part of Upper Deck”.
Rachel takes over responsibility of the UK branch from November.