The changes are in line with the company’s strategy of being a globally local business. In addition to EMEA, Upper Deck International is also responsible for Oceania, Japan and Latin America.
Offices are based in Berlin, Paris, London, Milan, Tokyo, Sydney and Sao Paolo, meaning the firm is optimally organised for distribution across the globs.
Louis Pinto, formerly managing director for Southern Europe, will now also head up the Latin American business and recent recruit Rachel Clement will manage the UK operation as UK commercial manager.
Nico Blauw, CEO of Upper Deck International said: “We’ve built our business with the aim to create and deliver innovative high quality entertainment products that contribute to exciting, interactive social experiences.
“To reach our goals, we have to be a people-centric company to the core. We are passionate about what we do, we are “smart working” and the new organisation is a reflection of our commitment and philosophy.”
Clement added: “This new organisation is reinforcing the fact that Upper Deck International puts its customers in first place and that it is relentlessly pursuing improvements in its organisation to be able to better serve the local market.”