Upper Deck drafts in Chocolate - ToyNews

Upper Deck drafts in Chocolate

PR consultancy bought on board to help launch series two of FTChamps.
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Upper Deck is the official UK distributor of the Nano versions of FTChamps 3D football collectibles. The dream team range consists of mini reproductions of the top players in the Premier League and the world today.

Included in the launch activity for series two will be a major partnership with a national newspaper, an online video competition and some guerilla activity with two footballer lookalikes from the new range, whereby children will have the opportunity to meet a life size FTChamps collectible figure.

The collection will continue to be targeted at boys aged eight to 12 years.

Natalie Hilton, marketing manager for Northern Europe at Upper Deck commented: “We chose to bring Chocolate on board once again for series two due to the success we achieved with them the first time round when we launched series one back in September.

“It makes sense for us to continue our relationship with them as they really understand our brand and the market we are trying to reach. Their ideas to launch series two really hit the nail on the head and we are looking forward to working with them once again on the products,”

Sophie Brown, account director at Chocolate added: “We’re excited to be working with Upper Deck on the FTChamps brand again. The second series has some great new players in the range so we expect to see a fantastic reaction.”

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