Best known for the Yu-Gi-Oh! trading cards, Upper Deck is now stepping into the football market to launch FTChamps - mini reproductions of the most high-profile football players in the Premier League and the rest of the world. As the first part of the launch activity, Chocolate will be running a media tour using one of the UK’s best football free-stylers, Billy Wingrove.
“We needed an agency that, as well as having great contacts in the children’s and parenting media, can also take our brand to new places including the national, broadcast and football media," said Natalie Hilton, Marketing Manager Northern Europe at Upper Deck.
"We chose Chocolate because they really understood the brand and the consumer market we are trying to reach Chocolate are a dynamic team with the same enthusiasm and creativity as Upper Deck, so we are very excited about this partnership and the launch of our new football collectible with Chocolate in the UK market.”
Sophie Brown, Account Director at Chocolate Communications commented?: “FTChamps are a fantastic new addition to the Upper Deck product line-up and we are thrilled at the prospect of launching them to the UK media. Collectibles are currently ruling the playground crazes, but football is the number one pastime in this country and we’re really excited to be involved with this amazing range.”