The agreement will see Upper Deck distributing the product manufactured by Yu-Gi-Oh! 5D’s master toy licensee, Playmates Toys.
The deal covers territories in Europe including the UK and Ireland, France, Italy, Spain, Portugal, Benelux, Denmark, Finland, Iceland, Norway, Sweden and Greece, as well as Israel, Turkey and South Africa.
The toy line for Yu-Gi-Oh! 5D’s relates directly to the Duel Runner Trading Cards, and Battling Monster Figures all featured in the new series. The range reflects the show’s new look and storyline and emphasis on speed.
Products included in the range are figures, Duel Runner vehicles, Yusei’s Wrist Dealer and role-play items.
Sandra Vauthier-Cellier, managing director, 4Kids Entertainment International said: “We’re thrilled that Upper Deck will be distributing the new toys from Playmates in these key territories.”