Upgrade for TRU Times Square

New merchandise areas, including children's apparel, added to flagship store.
Author:
Publish date:
5_Pocoyo.jpg

Toys R Us is upgrading its prime Times Square outlet as the toy business heads into the all-important autumn launch season.

Several new merchandise areas - including children's apparel - will be added. The 2,200 square foot section will sit on the second level and feature everything from newborns upwards, according to a report from KidScreen Magazine.

Licences will be dominant, with the likes of Elmo, Hannah Montana and Transformers already on board.

In addition, the store is looking to entice more collectors through its doors. The new Science Fiction and Character Collectible Shop will stock the likes of Star Wars figurines and rare Star Trek paraphernalia. A replica of Kermit the Frog will take centre stage in the Walt Disney Showcase collection, while a sports memorabilia and collectibles shop is now on the lower level and features limited edition keepsakes form all major sports franchises.

Related

5_Pocoyo.jpg

Flair/Schleich win TRU awards

Toys R Us has awarded its annual Vendor of the Year Awards in the Toy, Babies, Consumer Electronics categories, plus two new categories - Supplier of the Year and Special Consistency Awards -  with Flair winning the Toy award and Schleich supplier of the year.

5_Pocoyo.jpg

Popular indie calls time

A popular independent toy retailer is closing his store after some 34 years in the business, citing changes in the market as one of the reasons for his decision.

5_Pocoyo.jpg

TRU boss stepping down

Toys R Us has confirmed that chief executive John Eyler and its COO, Chris Kay, will step down when the company is acquired by private investors.

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019