Uno introduces first ever colourblind edition - ToyNews

Uno introduces first ever colourblind edition

Uno has partnered with ColorADD, creators of internationally recognised colourblind alphabet to bring a new colour-coding system to the game.
Author:
Publish date:
Screen Shot 2017-09-07 at 16.06.13.png

World-renowned family game Uno has introduced its first ever colorblind-friendly edition thanks to a new partnership with ColorADD, creators of internationally recognised colourblind alphabet to bring a new colour-coding system.

The deck features its proprietary code, an inclusive and non-discriminative language that enables people with any type of color blindness to identify colour. The code is based on three graphic symbols representing three primary colors. These symbols can be found on the top-left and bottom-right corners of each card to define UNO's iconic red, yellow, green and blue suits.

"Our partnership with ColorADD allows us to extend the game play to the 350 million people globally and 13 million Americans who are colourblind," said Ray Adler, senior director, global games at Mattel. "UNO is a truly universal game and we are continuing to look for ways to make one of the world's most popular card games all inclusive."

"Our color coding system has been incorporated in various ways, including in grammar schools, public transportation, hospitals, and consumer goods such as colored pencils and clothing," added Miguel Neiva, creator of ColorADD.

"By partnering with UNO, we can bring our mission to an even broader audience, promoting inclusivity and raising awareness for an often-overlooked, and under-discussed, condition."

Related

Screen Shot 2017-04-13 at 16.16.30.png

Diversity Dolls: Introducing One Dear World

With the UK becoming increasingly diverse, there has never been a better time to debut this unique product. We sat down with the creator of new doll range One Dear World, to find out what makes this product special.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.