University Games plans TV blitz - ToyNews

University Games plans TV blitz

5 Second Rule ads will be airing during Daybreak in a first for the games company.
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For the first time this Easter, University Games will be TV advertising one of its games.

5 Second Rule will benefit from a campaign with Daybreak, following its earlier TV push pre-Christmas.

The company will be adding to its ad campaign during Q4, with support for existing games 5 Second Rule, Sort it Out and Smart Ass. Also benefitting from a TV push pre-Christmas, will be new pre-school product, Poppin Hoppies. 

Number of TVRs for the campaigns have not yet been finalised, but will be at least 250 each.

Adrian Whyles, general manager at University Games UK told ToyNews: “There’s a lot of strong competition out there and I think it’s fair to say that retailers are leaning towards playing it safe at the moment, rather than taking any risks. So there are a lot of companies pushing TV. It does work, I’ve advertised Smart Ass for two years now and it’s been our best-selling game. I also did it with 5 Second Rule last year, which responded incredibly well to TV.

“My other objective is to get the University Games name out there.”

University Games: 0333 4050120

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