University Games marks 30th anniversary

Following 20 per cent growth in 2014, the firm is to celebrate its milestone anniversary with US Toy Fair activity.
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University Games is marketing its 30th anniversary this year, with a raft of activity planned and new introductions to its portfolio.

Founded on April 1st, 1985 by Bob Moog and Cris Lehman in California, the firm’s original remit was to encourage social interaction between adults, children and families.

To this day, University Games looks for products that fit a certain criteria: social interaction, have a theme or interesting subject matter, good gameplay (including a mix of skill, knowledge and luck and suitable for various levels) and good quality.

A number of plans are in the pipeline to mark the anniversary, including a celebration at US Toy Fair in New York in February.

The milestone comes on the back of a strong year for University Games, with the firm enjoying 20 per cent growth over 2013. New introductions will be welcomed to the portfolio in 2015, led by an all-new version of Pointless, where players can use their own electronic scoreboard.

“We are set for a sixth consecutive year of growth and continue to offer great products to the consumer and successful partnerships with our retailers,” Adrian Whyles from University Games UK told ToyNews.

The firm will also be showing products including Seagull Splat and UFO Alarm at Toy Fair at Olympia this month.

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