University Games has launched a new UK website with the intention of increasing awareness of the company outside of the US.
The firm, responsible for games like Who wants to be a Millionaire and Mr & Mrs, has targeted the new site at both older and younger users in an attempt to engage with as large an audience as possible.
“Although well established in the US, we are fairly new to the UK, so we have been reliant on our US website as we gain a foothold in the UK,” said University Games MD Adrian Whyles.
“As our business has grown and evolved in the UK it has becoming increasingly evident that there is a need to develop a local website to represent the UK company and products.
"It gives us scope to tap in to local market knowledge and therefore be more relevant to our UK retailers and to the consumer.”