University Games launches new UK website

US family games firm seeks to grow brand across the pond
Author:
Publish date:
Social count:
0
109_mypictr_300x300-1.jpg

University Games has launched a new UK website with the intention of increasing awareness of the company outside of the US.

The firm, responsible for games like Who wants to be a Millionaire and Mr & Mrs, has targeted the new site at both older and younger users in an attempt to engage with as large an audience as possible.

“Although well established in the US, we are fairly new to the UK, so we have been reliant on our US website as we gain a foothold in the UK,” said University Games MD Adrian Whyles.

“As our business has grown and evolved in the UK it has becoming increasingly evident that there is a need to develop a local website to represent the UK company and products.

"It gives us scope to tap in to local market knowledge and therefore be more relevant to our UK retailers and to the consumer.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.