Underground Toys has hired a new marketing and PR manager in the form of Eva Verhaak.
Verhaak (pictured) joins Underground from The Marketing Store Worldwide, where she was an account director on the firm's key account McDonald’s in a global capacity.
She brings with her a wealth of global marketing experience and a track record of successful insight driven, creative campaigns.
Verhaak commented: “I am delighted to join Underground Toys at such an exciting time. With such an extensive and innovative range and working with some of the best licenses around, I look forward to getting stuck in.”
If you get a chance to talk to her at the Toy Fair 2015, don’t be fooled by her pitch perfect English, Verhaak is originally Dutch and practices her German, too.
Verhaak’s experience will no doubt prove invaluable as Underground Toys continues to expand at a rapid rate. She will be the primary marketing and PR liaison for the company, aiming to work with key publications and retailers as well as broadening Underground Toys’ presence further across many territories.