Underground Toys signs Game of Thrones

Mugs, keyrings, bags, glassware, notebooks and more on the way.

Author:: Dominic Sacco
Publish date:: Mar 8, 2013

Underground Toys has secured UK rights to several gift items based on hit fantasy novel saga and TV series Game of Thrones.

Products include mugs, keyrings, bags, glassware, notebooks, bookmarks, coasters and magnets, due to launch this year.

Other new product releases from licensor HBO include those from Trademark Products, Elbenwald, Abysee Corp, Danilo and Pyramid.

The news comes as Season Three of the HBO TV series prepares to return to Sky Atlantic UK on Monday, April 1st at 9pm.

The Game of Thrones Season Two DVD and Blu-ray box sets also launched this week in the UK.

Read the full story on Licensing.biz.

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The game will see players battle it out to ascend the Iron Throne and travel the board as a White Walker, Direwolf, three-eyed raven, Dragon Egg or the Iron Throne itself.

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Under license from Hasbro and in partnership with the US network, HBO, the game sees players fight for control of the Seven Kingdoms and the Iron Throne.