Underground Toys signs Game of Thrones

Mugs, keyrings, bags, glassware, notebooks and more on the way.
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Underground Toys has secured UK rights to several gift items based on hit fantasy novel saga and TV series Game of Thrones.

Products include mugs, keyrings, bags, glassware, notebooks, bookmarks, coasters and magnets, due to launch this year.

Other new product releases from licensor HBO include those from Trademark Products, Elbenwald, Abysee Corp, Danilo and Pyramid.

The news comes as Season Three of the HBO TV series prepares to return to Sky Atlantic UK on Monday, April 1st at 9pm.

The Game of Thrones Season Two DVD and Blu-ray box sets also launched this week in the UK.

Read the full story on Licensing.biz.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.