Underground Toys signs Game of Thrones

Mugs, keyrings, bags, glassware, notebooks and more on the way.
Publish date:

Underground Toys has secured UK rights to several gift items based on hit fantasy novel saga and TV series Game of Thrones.

Products include mugs, keyrings, bags, glassware, notebooks, bookmarks, coasters and magnets, due to launch this year.

Other new product releases from licensor HBO include those from Trademark Products, Elbenwald, Abysee Corp, Danilo and Pyramid.

The news comes as Season Three of the HBO TV series prepares to return to Sky Atlantic UK on Monday, April 1st at 9pm.

The Game of Thrones Season Two DVD and Blu-ray box sets also launched this week in the UK.

Read the full story on Licensing.biz.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019