Underground Toys plays cupid with Hello Kitty line

New Valentine's themed plush will be available from this autumn/winter.
Publish date:
5_Kitty Heart.jpg

Hello Kitty will be playing cupid next Valentine's Day, with Underground Toys lining up a collection of special themed plush for launch this autumn/winter.

The Valentine Hello Kitty plush with sound effects will come with a deluxe velvet heart cushion and matching bow. When the toy is squeezed, it will play a selection of themed sounds. These will include serenading music from cupid's harp, blowing kisses, love birds singing and a flying arrow sent from cupid's bow.

The first wave of the Hello Kitty themed plush - under licence from Sanrio - include four Kitties, each with their own outfits and sound effects.

As well as Valentine Kitty, there is Fairy Kitty, Rock Star Kitty and Winter Kitty.

All four styles will be available as nine-inch plush packaged in a branded gift box, and as a four-inch clip-on plush.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.