UK sales close the gap for Top Race - ToyNews

UK sales close the gap for Top Race

RC firm's The Excavator sells out pre-Christmas and continues to "sell like hot cakes."
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US RC TOY specialist, Top Race, has declared the UK as one of its fastest growing markets of 2014.

Last year marked a bumper season for the firm, which saw the increased demand for RC toys reach such a height that it had sold out of most of its stock before Christmas even arrived.

The company reports that in the US around?100 units of its RC F22 Quadcopter Airplane were selling a day in the lead up to the holidays, and the UK market was not far behind.

Also in the UK, Top Race’s RC The Excavator sold out immediately and, following a new shipment, continued to “sell like hot cakes.”

Not bad, said Top Race CEO and founder, David Deutsch, for a company that launched in the UK less than a year ago.

He told ToyNews: “We launched in the UK less than a year ago and?the business has grown extremely fast. We are?now very popular in the UK and are very excited about where this is going to lead.”

The firm will now look to continue its international expansion, targeting key markets with its slow but steady approach, encouraged by the current popularity of the RC sector.

“We absolutely saw an increased demand for RC toys throughout 2014,” continued Deutsch.

“Our best selling products of last year were the Quadcopter airplane, the RC Excavator and the Micro Quadcopter.

“I believe people are already fed up with the tech toys and screens they face every day.

“Kids and adults are looking for something fun and physical.”

Top Race reports that the popularity of the brand has reached such a pinnacle that the company now enjoys a presence within Toys R Us on Times Square, New York.

“Toys R Us on Times Square is one of the biggest toy shops in the world and we are in the process of negotiating having Top Race products on the shelves of Toys R Us stores across the globe,” continued Deutsch. “Demand for Top Race is huge, so retailers really should be excited to stock our products.”

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