UK Games Expo trade space sells out - ToyNews

UK Games Expo trade space sells out

"2013 has seen us reach a tipping point," say organisers as board game makers flock worldwide to exhibit.
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The UK Games Expo is now the main event that hobby game publishers think of when reaching their audience, say organisers.

The seventh annual show runs from May 24th to 26th at the Hilton Metropole, NEC Birmingham, and trade space has already been completely filled.

Next year the event for tabletop game fans could expand into an additional 2,500 square metres of space in the hotel, after a huge response from board game publishers across the globe. UK exhibitors include Coiledspring, Gen42 and A1 Comics.

“When we started out in 2007 we wanted to attract 500 people,” organiser Richard Denning said.

“We actually got something like 1,200 to 1,400. Since then the event has grown about 20 per cent each year.

“In 2012 we had about 2,800 unique attendees and we hope to have more this year. 2013 has seen us reach a tipping point. 

"We have started to attract overseas publishers of hobby games like Mayfair Games, Fantasy Flight, Asmodee, Queen Games and Steve Jackson Games. But we still provide an opportunity for the smaller first-time publishers to put a toe in the water.

Denning added: “In the UK we now feel are THE event that hobby game publishers think of when trying to reach their market. 

"There are big trade-only toy and game shows, large memorabilia, cosplay and electronic gaming events, and one or two large war game-only shows, but we feel we are the premier event that the players of tabletop games can attend to try out the latest games and meet the publishers. 

“One area we also score highly on is we have a high attendance with the family audience.”

www.ukgamesexpo.co.uk

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