The construction category in the UK looks set to become more competitive, with the entry of US firm, Uberstix.
The firm has secured six international deals, also including Ireland, France, Australia and New Zeland, which will see its building system sold throughout indides and chains, including Hamelys.
Dane Scarborough, the building system’s creator and company
founder, said: " I couldn’t be more thrilled to bring Uberstix, a toy that I believe can build bridges, both literally and figuratively, into shops across the globe.
"This is a build system that knows no boundaries and should easily translate into fun for the budding engineer all over the world.”
Uberstix products target children from the age of seven and can work with recycled materials such as straws, paper cups, paper clips and water bottles. The firm said it has also been designed to mate with other major building systems.