TVGoods arrives in Europe

The US infomercial company opens a London HQ and wants to invest £9.5 million in inventors and entrepreneurs.
Author:
Publish date:
Social count:
0
5_TVGoods.jpg

TVGoods was set up by Kevin Harrington, an American infomercial entrepreneur and star of Shark Tank, the US equivalent of Dragons Den.

The company acts as a "one-stop shop" for inventors and entrepreneurs looking to get their products to market - anyone is welcome to submit an idea via the website.

Once TVGoods invests, the product will then be sold via TVGoods produced infomercials and via As Seen On TV, a wholly owned subsidiary and a global online retailer that showcases products which have appeared on television.

Harrington, who is credited with over 500 product launches and sales of more than $4 billion in the US, has now turned his attention to Europe.

The chairman and founder of TVGoods said: "We look forward to supplying our products to the European consumer and providing support to inventors across Europe by offering a genuine alternative avenue to get their products to market, particularly in the context of the challenges presented by the current economic climate."

In the 'States, the company recieves hundreds of monthly submissions and hopes to attract as many this side of the Atlantic. The European start-up is currently working with TV networks and setting up links to retail.

Harrington added: "We believe the direct-to-consumer marketplace is one of the fastest growing areas of global commerce and retailing today, and the situation in Europe is no different. This growth is largely driven by technological advancements which enable high volumes of multichannel transactions to be processed quickly and easily across web, mobile and interactive television.

Chief operations office George Bayer will head up operations in London under the name TVGoods Europe.

Bayer stated: "We see this as a tremendous growth opportunity for the TVGoods brand, particularly based on our expertise, experience and proven track record in the direct-to-consumer arena. Our decision to establish a London office is just the first phase of an overall strategy to grow the business globally."

Related

10_30 Under 30.jpg

30 Under 30

The toy business is brimming with young talent and we thought this should be celebrated. Here, ToyNews presents just some of the industry?s rising stars, from marketing and sales execs, through to retail buyers, product designers, entrepreneurs and inventors?

5_Pocoyo.jpg

Big names in for Brand Licensing Europe show

Brand Licensing Europe organiser Advanstar is reporting a 40 per cent increase in the number of exhibitors so far signed up, with 4Kids Entertainment, Disney Consumer Products, Chapman Entertainment, Entertainment Rights and Sony Pictures Entertainment among the 32 companies to confirm attendance since February 1st.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.