From 89 in May, 76 in June and 63 in July. The overall spend figure has obviously paralleled that trend down to £1.3m from £2.2m last month. Only 17 firms registered TV campaigns this month.
Mattel maintains its usual placing at the top of the spend chart with a share of just over 25 per cent, ahead of Hasbro on just under 20 per cent.
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