The popular Beyblade brand is to hit the small screen this year with a 8 episode animation series.
Rights owner Hasbro said Beyblade: Metal Fusion will launch from January 29th. For 8 weeks it will be
Time slots are Saturdays and Sundays at 07.30 on ITV Breakfast and simulcast on the CITV Channel.
The TV slot was secured by brand firm Nelvana Enterprises.
Nelvana has announced the return of battling-top hit Beyblades with a new TV series and toy line.
“Beyblade is the number one battling toy brand for kids, and this year we are confident the new line and series will solidify that position for 2014," says Nelvana.
Hasbro will back its Beyblade: Metal Fusion launch with a number of online initiatives.
Mattel has regained its usual spot at the top of the share chart this month after a comparatively quiet February, more than doubling its estimated spend share ahead of Hasbro.
Elron Enterprises secures licensing deal to distribute OgoSport.
Smoby's future now seems secure after Bratz-owner MGA edged closer to completing a deal for the French firm.
Vivid Imaginations has won the master toy licence for Chapman Entertainment's next big property - Roary the Racing Car - which has also just secured TV slots on Five and Nick Jr for next spring.
Smoby has secured a licence with McLaren to produce a selection of branded toy cars next year.
The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.