The company's research unit has new data showing that 70 per cent of all toys are purchased by multi-channel homes, spending 14 per cent more per purchase than terrestrial-only homes.
"With our price advantage and the fact that relative coverage levels offered by terrestrial and multi-channel have moved dramatically in our favour we feel we offer fantastic value this year. Our sales research adds further weight to this," Simon Cox (above), VP of sales and promotions, told ToyNews. "We're looking forward to pushing our message at Toy Fair. The TV landscape is changing and it's in our favour."