Turner targets terrestrial at Toy Fair

More toys are bought by families with multi-channel and they spend more per purchase too. That's the message Turner Broadcasting will be taking to Toy Fair in London next week, as it heads into 2006 in bullish mood regarding its position versus terrestrial children's TV.
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The company's research unit has new data showing that 70 per cent of all toys are purchased by multi-channel homes, spending 14 per cent more per purchase than terrestrial-only homes.

"With our price advantage and the fact that relative coverage levels offered by terrestrial and multi-channel have moved dramatically in our favour we feel we offer fantastic value this year. Our sales research adds further weight to this," Simon Cox (above), VP of sales and promotions, told ToyNews. "We're looking forward to pushing our message at Toy Fair. The TV landscape is changing and it's in our favour."

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