Magmatic, the firm behind the popular Trunki ride-on suitcases, is taking legal action against factories, distributors and importers.
The company has had success fighting suppliers which it says infringe its European design registration and copyright. It has taken action against several exhibitors in Hong Kong, Germany and the UK over the past two years.
Law got in touch with ToyNews after it launched the Fight the Fakes campaign.
“So far we haven’t had a big problem with copies being imported into the UK; we’ve managed to stamp it out straight away. Currently we’re filing for a court injunction against the latest offender, which showed a product at Spring Fair,” Trunki creator Rob Law MBE (pictured) told ToyNews.
Magmatic dealt with ten fakes from China last year, only for another ten to crop up this year so far. It’s also working with Disney to bring down a counterfeit Trunki with unofficial Disney branding.
Some sellers also illegally advertise the Trunki online, but just post an empty container to the customer.
However, Magmatic says three things have helped it tackle the counterfeiters: having a European design registration rather than a patent, working with e-commerce sites like Alibaba to remove fake product listings, and focusing on copyright in countries where it has not filed protection.
“We’ve been working with e-commerce site Alibaba and have removed over 1,000 listings for copies in the last year,” added Law.
Trunki: 01179 542782
Above: One of the many copies that Rob Law says infringes Trunki’s European design registration (left), and the real Trunki (right).
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