The range from Vento Vertriebs comprises three assortments for launch – Pets, Bugs and Friends, with a selection of characters to collect in each. If properly watered each set lasts up to six months.
Treasure Trove business director Liz Nield commented: "At such a strong everyday price point Grow-A-Heads represents a great way for us to further grow our business in the 2nd half of 2008."
Treasure Trove is launching the Grow-A-Heads range at the Glee exhibition (Stand 3/3A C28), at the NEC later this month 21st to 23rd September. Product will be in stock from August 8th.