The firm has been appointed as its exclusive distributor in the UK and Ireland. The US model horse specialist established its UK business four years ago.
MD Tony Mills explained the move: “As the latest phase of Breyer’s worldwide strategy we are transferring the UK and Irish sales, marketing and distribution functions to well-known toy distributor Treasure Trove. We are delighted to be working with Treasure Trove, which is an ideal partner to Breyer due to the many values that both companies share.”
Treasure Trove aims to take on full distribution responsibilities from 15th September 2008. Breyer customers are being assured that the two organisations will work closely together during the hand over period to ensure continuity of service. Breyer’s 2008 trade and retail prices will remain valid to the end of the year and Treasure Trove will honour all outstanding orders placed in 2008.
Trove MD, Robin Bennett, commented: “Breyer is an inspiring brand that has developed well in its first few years in the market. We plan to invest significantly to ensure that the brand continues to grow and fulfil its undoubted potential.”