The move follows Gem’s acquisition of Trilogy back in December, and will allow the distributor to further develop both businesses.
Trilogy founder and Gem Logistics’ general manager Matthew Allen revealed the imminent changes during an interview with MCV.
“Trilogy is just a name and the real value in the acquisition was always in the experience of the management team and staff,” explained Allen.
“Gem will shortly be re-branding Trilogy as Gem Logistics and, along with Gem’s existing primary distribution partners including Codemasters and Take Two, will be developing a best of breed distribution solution for DVD, music and video games publishers.
“Gem’s senior management team have been incredibly supportive and have already committed to significant investments to enable us to continue to develop this business. With Gem’s financial backing, we are all committed to achieving great things and to continuing to build on our previous successes.”
Allen assured clients that the efficient service they have come to know and expect from Trilogy will still be present at Gem Logistics, as Gem works to preserve as much as possible.
“Fundamentally very little will change as we have managed to retain all of our key staff and will continue to operate as a separate business under the existing senior management team,” he said.
“Gem’s investment will see us develop our infrastructure and systems to ensure that we are better placed to develop our services and improve the support that we provide to our existing and future partners.
“I think it’s essential to keep the business as familiar as possible with a key focus on service levels and adding value to our partners. Our attitude has always been a ‘can do’ one and this will continue as we focus on the future development of the business.