Trends UK is launching a toy line based on Disney Junior's hit TV show Sheriff Callie’s Wild West in the UK & Ireland.
The new range will feature collectable soft plush toys and figure play sets based on the characters in the show.
The hero item of the range will be the Sheriff Callie Callie-oke feature plush. Dancing and moving her mouth, Sheriff Callie Callie-oke sings the theme tune and says well-known phrases from the TV series.
Trends UK will promote the Disney Sheriff Callie’s Wild West product range with significant marketing support raising awareness and maximising excitement for the toys.
Graham Spark, sales director, Trends UK, said: “We are very excited to be able to offer our customers the fantastic rage of Disney Sheriff Callie’s Wild West toys. There is lots of interest from consumers for toys based on this hit series on Disney Junior.”