Trends set for TV debut

Trends UK is celebrating a milestone, with the creation of its first TV campaign for its National Geographic-branded Planetarium product.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The firm has enjoyed success with the National Geographic range over the last three years as a mainstay of Toys R Us’ Universe of Imagination section and in the Argos catalogue.

Trends Marketing Director Lee Clowes, told ToyNews: “The last three years have represented an incredible journey, for Trends UK, on the back of the success of the number one branded presence within Science toys - UK and International. For those who have noticed, some might even argue that National Geographic truly represents the first, ever, genuine 'brand' within science

“2006 sees a major milestone being achieved. It’s a significant investment by Trends, but one that will ensure those retailers who have backed the range will really capitalise on some profitable volume sales, both in 2006 and beyond. We will continue to invest heavily in support and new product development and are really raising the barrier in Science by being the first company to invest in Science toys in this way.

“What was once perceived as a safe, commodity based category, that only really performed during the last two months of the year, has now been reinvigorated by a brand which now offers all year round price points aligned with innovative product development. As important, we have now attracted some clever competition - always a sign that you are moving in the right direction - which can only make the category more attractive and, ultimately, stronger as a whole.”

Related

5_Pocoyo.jpg

Turner bucks TV trend

Turner Media Innovations says it has bucked the summer slump in TV ad spend and has even saw a significant rise in one month.

5_ThomasTheTankEngine.jpg

TV Trends - Adspend analysis

Mattel has regained its usual spot at the top of the share chart this month after a comparatively quiet February, more than doubling its estimated spend share ahead of Hasbro.

5_Pocoyo.jpg

Kids TV debated

Broadcasters, producers and regulators to meet to discuss amount of UK-made children's TV screened.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.