Trends becomes Blast Lab licensee

Science specialist Trends has been appointed as the first toy licensee for Richard Hammond's Blast Lab products.
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In a deal with DCD Publishing, Trends will produce a range of fun science toys based on the BBC2/CBBC series, which has been a major ratings success for the and has recently been commissioned for a second season bringing the format to a total of 52 episodes.

The show has also enjoyed publishing success with three best-selling books and a further four titles to be released in Q4 2009, as well as a DVD release planned in October.

Lee Clowes, managing director of Trends said: "We're delighted to have the opportunity to work alongside DCD and Richard Hammond. Richard's unquestioned popularity and the outstanding success of the Blast Lab show, coupled with his enthusiasm to work closely with Trends on this project, will ensure that we can deliver something fresh and exciting into the science category.

"Our strength has been in developing and marketing the 'serious' side of science toys, particularly under the National Geographic banner, and Blast Lab offers a natural extension to our range and the opportunity to use the popularity of this TV property to bring science to life with wacky and fun experiments. A first in science toys for many years."

Adrian Sington, CEO of DCD Publishing added: "We know that Richard Hammond is very keen to make science come alive for children and this deal with Trends is an important part of that process".

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