Flair has released first details of its licensed Tree Fu Tom toy range which arrives in spring 2013.
The products, based on CBeebies’ highest rated TV show of the year to date, include pocket money priced figure assortments of Tom and his friends, Deluxe figures with accessories, plus play-sets.
In the role-play collection, the Magic Sapstone Belt and Holopax Set will let kids 'be' their favourite magical character, while a Super Holopax opens to reveal lights, sounds and a range of phrases.
The hero product is the Tree Fu Tom Magic Moves Rap Mat - an electronic mat that lights up and can be played with across two levels.
Tree Fu Tom is aimed at 3-6 year-olds and combines a unique blend of heroic action, fantasy and magic.
A Flair statement read: "The instant popularity of the show has resulted in huge demand for toys from parents for whom the on-sale date can’t come too soon."
GP Flair Marketing Director Nic Aldridge said: "With the UK leading the way for the Giochi Preziosi Group in the development of the Tree Fu Tom collection, we all understand the importance this launch represents for the pre-school sector.
"We have worked hard with FremantleMedia Enterprises to capture the magic and movement that is unique to this special property, and are delighted to finally unveil the great line up of toys and accessories that will go on sale in spring.”
Pindy O’Brien, VP UK Licensing and Retail, FremantleMedia Enterprises, added: “Flair and GP have done a fantastic job in creating a selection of vibrant, immersive and creative products which accurately bring to life the core elements of the show and really stand out on shelf.
"We’re looking forward to the retail launch and to bringing more Tree Fu Tom products to market throughout 2013.”
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