Treasure Trove now adds Uberstix - ToyNews

Treasure Trove now adds Uberstix

Firm appoints Treasure Trove Toys as its exclusive distributor for the UK & Ireland.
Author:
Publish date:
5_Pocoyo.jpg

Treasure Trove will also take on the marketing for the construction brand and plans to TV advertise the range in 2010.



Treasure Trove’s sister company Education Essentials will also be on board to develop a strong programme for the schools market to help underpin the company’s activity.

Treasure Trove’s Kim Carter commented: “We are really excited about this product range, it is hugely innovative and has come a long way in the last 12 months. We see it as one of our five core drive brands in 2010.”

Inventor and owner of Uberstix, Dane Scarborough, added: “This is a great partnership for us and the brand, Treasure Trove’s expertise in this sector is exactly what the brand needs to be firmly established for the long term. See you all at London Toy Fair.”

Uberstix is the construction system designed to work with every other construction toy on the market and rubbish. The new Scavenger series allows kids to recycle plastic bottles, bits of cloth, string etc to build the models.

The brand is being exhibited from today at Design Event 09 Newcastle, (October 16-25th) and will be on show at the Design & Technology Show Birmingham (November 19th - 21st).

Related

5_Pocoyo.jpg

'Biggest deal ever' for Trove

Treasure Trove has acclaimed its latest product signing as its biggest deal ever, having been appointed as exclusive UK distributor of US educational brand Hooked On Phonics.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.