Treasure Trove extends Action Toys deal

Firm expands existing UK distribution deal with Action Toys.
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Firm expands existing UK distribution deal with Action Toys.

Treasure Trove has been the distributor of Action’s Space Voyagers brand in the UK and the deal will now extend to include all products in the portfolio, which includes educationally oriented action figures, play-sets, activity kits and wooden toys.

The deal is the first in what Action Toys says are pending agreements for additional overseas sales.

Bob Muniz, president of Action Toys commented: "We are pleased to announce an expansion of our international sales activity. Treasure Trove has been a reliable and important client of one major brand in the past.

"Our new agreement affords both firms the chance to build revenues and profitable growth. The initial sales shipment began this week. [Action Toys parent firm] Action Products International expects significant sales activity beyond this initial agreement, so look for expanded activity in Great Britain as a result.”

Muniz continued: "Moving forward, both firms are looking at the company providing large purchases of product directly from our factories abroad. This is our first announcement regarding international sales, though we are already in talks in several other countries. In addition, we are in the early stages of discussion with distribution prospects in Asia, Africa, Europe, Scandinavia and South America.”

Last month, Treasure Trove was named exclusive distributor in the UK and Ireland for Safari.