To coincide with the launch of the new Brio Rail and Road sets, from October 1st the Brio Loyalty Scheme will be available at retail. The scheme rewards consumers who collect Brio accessories. It is driven within store, so that retailers selling sets benefit from the accessory sales that are generated.
Meanwhile, in conjunction with isiteTV, Treasure Trove has produced a demonstration video of the new Rail and Road concept specifically to support sales online. The short ‘demvid’ features the first piece of Brio animation.
Business development director Kim Carter said: “Brio is a brand which has enormous respect in the trade and with an older generation. However, we recognise the need to reconnect the brand to today’s parents. Treasure Trove’s marketing activity is very focused behind customers supporting the brand and will strengthen sell through significantly.”