Mills (pictured right) is also an investing shareholder and has become a director. He has a experience across a wide range of business, including four years as managing director of Breyer UK. Mills will maintain his role as European marketing director for Breyer.
The appointment of a chief executive is part of a restructure at Treasure Trove which sees former Brio MD, Paul Sirrett joining the board and Robin Bennett (pictured left) becoming chairman.
Tony Mills commented: "I am delighted to be taking on this exciting new role in what is a dynamic and committed company with a fantastic style and culture.
“It is performing well in difficult conditions and I am greatly looking forward to the challenge of sustaining and accelerating this growth, as I believe Treasure Trove is uniquely placed to provide exceptional product distribution to both equine and toy channels.
" The Gloucestershire-based company has been awarded the exclusive UK and Ireland distribution for Brio and has also taken on the UK and Ireland distribution of both Safari – an American replica animals brand, and Breyer, the equestrian model maker, over the last 12 months.